Exploring determinants of success in corporate ventures

作者: Alex Miller , Bill Camp

DOI: 10.1016/0883-9026(85)90009-6

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摘要: Abstract Previous work (Biggadike 1979) has shown that corporate ventures (CVs) typically realize their first profits as eight-year-old “adolescents.” Eightyfour such CVs drawn from the PIMS database were explored to search for strong predictors of financial performance. This analysis resulted in several findings level managers (i.e., portfolios business) can act upon influence CV performance, well numerous other lower use strategically position operations better. Some these are either contrary those reported elsewhere studies or results more mature businesses. These conflicting should be particular interest growing number academicans studying management. Corporate responsible selecting markets which they will fund development new CVs, and maintaining a environment conducive support develop. Results this research indicate enter, look situations high market growth potentially reduce effect competitive pressures; likely technology-based advantage: stand up international competition. An in-house stressing hands off attitude on part appears most appropriate. Business directly involved with operation adolescent business improve chances success through good strategic positioning. By aggressively share after an early entry into broadly defined market, expect move quickly down learning curves beyond break-even points. Given choice one other, product stresses quality over price is produce higher profits, although customers obviously able shop value by considering both quality. Finally, any business' resources devoted vertical integration emphasize downstream rather than upstream development. Where supporting differ expected and/or elsewhere, differences described possible explanations offered. Before turning results, we need describe work's within broader context developing literature ventures.

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