How to compete in the new global environment
作者： Isabelle Schuiling , Jean-Jacques Lambin
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参考文章(5)
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Jean-Jacques Lambin, Strategic Marketing Revisited after September 11 Symphonya. Emerging Issues in Management. pp. 7- 27 ,(2002) , 10.4468/2002.1.02LAMBIN
Jean-Noël Kapferer, How global are global brands Research Papers in Economics. ,(1992)