Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation
作者： Thomas J. L. van Rompay , Marieke L. Fransen , Bianca G. D. Borgelink
DOI: 10.1007/S11002-013-9260-3
关键词:
摘要: … heavy visual impression should not only inspire impressions of a heavy product with a heavy scent but should also trigger perceptions of a static, inactive brand as heavy-weight objects …
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