作者: Matthew M. Ferry , Kohinoor Basu , Angel Barnachea Chua , Scott Arthur Roberts
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摘要: A system and method for managing media advertising enterprise data including a process learning matching. An EDM (Enterprise Data Management) application module can be configured to include set of rules at an level manage disparate disconnected records associated with entity. number unmatched entities that matches respect active entity returned based on fuzzy logic various matching options stored in database. then performed accurately match similar regardless manual input, location, format the distributed system. Each record assigned parent Such optimization mechanism interactively report simple efficient manner.