A multimodal social semiotic analysis of a museum rock art display

摘要: This paper will report on research different design aspects of museum displays in a permanent and mobile context. has been undertaken order to understand how contribute meaning making. It looks at the interrelationship between elements these influence Drawing Kress van Leeuwen’s (1996; 2001) theory multimodal discourse recent communication museums (Ravelli: 2006; Meng O’Halloran: 2006), this study considers why it is apposite consider as multimodal, co-deploying modes make meaning. The investigates employed displays, which include: linguistic (labels captions); visual (objects display, photographs drawings); audio (video recordings) spatial (lay-out display). discusses analysis rock art engraving drawing inter alia work Leeuwen 2001), done with intention formulating metalanguage. envisaged that metalanguage enable practitioners educators talk about better making current debates mu-