The future of food experiences

摘要: Abstract This chapter explores the current and future drivers of change which influence food experiences. The megatrends are seen as major forces that will sharp postmodern consumer finds himself in very conflicting situations within a short timeframe. Here, becomes an identity-forming element serves closeness family-like structures even singling out. strengthening local concepts, authenticity, movements such organic food, slow movement, concept value cocreation is identified important counterparts to singularization, demographic change, urbanization, globalization transformation economy. These concepts also reflect increasing search for purpose by consumers rather than pure consumption. Based on these developments, this proposes approaches retailers, gastronomy, event organizers develop As outlook, art design considered support industry anticipating