Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones

摘要: espanolSmart product, Smartphone, Product intelligence, Consumer innovativeness, Service adoption EnglishThis paper investigates consumers’ perceptions toward smartness characteristics of smart phones to understand the influence product on consumer satisfaction. Recent developments in information technology are accelerating pace change products, particularly emergence products. Despite these technological advances, however, there is a lack understanding about consumers who buy and use In this empirical study, five dimensions autonomy, adaptability, reactivity, multifunctionality, ability cooperate, used examine perceived which also tested with Based their experiences smartphones, 388 consumers, 20s, respond questionnaire. Among factors, adaptability y multi-functionality have significant However, other three factors do not show impact. addition, moderator effect customer innovativeness satisfaction has been proven significant. The results study provide better impact attitudes managerial implications for new development market managemet.