Methods and systems for analyzing historical trends in marketing campaigns
作者： Oumar Nabe , Balwinder S. Samra
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摘要: Method and systems using models for evaluating marketing campaign data in the form of database scores, stored procedures, OLAP multidimensional structures. Models are used to target segments marketing. The mathematical algorithms that map customer and/or account attributes such as, a customer's propensity attrite, default on payments, expected profitability. method includes steps structures based drivers, can segment gains charts discover where model is under performing performance over time user defined trends.
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