The Temporary Construction of Consumer Attitudes

摘要: This article investigates factors that affect whether people will construct attitudes based on external information from others, their own direct experience, or some combination of the two. Evidence two studies suggests consumers' salient goals and order degree favorability associated with types (external vs. experiential) are may jointly determine attitude construction. In study 1, participants who were in an evaluative (nonevaluative) frame mind more likely to initial (recent) diagnostic regarding object (i.e., advertisement). Participants appear use anchoring adjustment process attitudes. 2, further test this explanation, we well-established finding sometimes express behaviors line a third party's views. When party created contingency, no longer systematically anchored prior recent toward object. The results these point out usefulness identifying (a) processes construction, (b) how consumers generated is appropriate guide for behavior. findings discussed terms current retrieval versus construction debate literature.