Advertisement modification method and apparatus

摘要: Television transmissions are received at multiple locations across a large area. Advertisements may be identified, harvested and tagged from within in the television transmissions. The advertisements assigned identifiers; media plans determined. Advertisement representations (e.g. fingerprints) used to identify content by smart TVs. TVs report fingerprints along with other identifiers or samples thereof. therein as rendered categorized live, timeshifted, on-demand, over-the-top, like. occurring national local/regional ad slots. data determine impressions, gross rating points, target points. View rates for also determined variations of advertisement prepared.