Understanding organizational identity in UK charities
作者： Mark Ward
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摘要: Page 4 Summary of Portfolio 6 Chapter 1: Introduction 8 1.1 Background to the study 1.2 Specific purpose research 10 1.3 Overview Adopted Approach 11 1.4 on Participating Organizations 13 1.4.1 The National Communities Resource Centre 1.4.2 Groundwork MSSTT 15 1.5 16 2: Literature Review 18 2.1 Scope 2.2 Context 20 2.3 Terminology 2.4 Academic Corporate Identity 23 2.4.1. Image models 24 2.4.2. Mixes 33 2.4.3. Audit Processes 51 2.5 Selecting an Appropriate model from within 57 2.6 Organizational Performance 60 2.6.1. Management 2.6.2. Theoretical Support for management intervention in identity 63 2.7 66 3: Positioning & Methodology 69 3.
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