Assessing the Impact of Ethnocentrism in the Food Buying Decisions of International University Students

摘要: ABSTRACTThis study assesses the influence of ethnocentrism on food buying decisions by a specific group sojourners—namely, international university students—by distinguishing results observed in relation to gender differences from those detected without any consideration differences. On basis an exhaustive review relevant literature, this offers several research hypotheses pertaining evaluations alternatives, choices, and post-purchase stages. To test these hypotheses, authors collected data sample foreign students enrolled Spanish university, then submitted diverse principal components factorial analyses linear parametric regressions. The show that makes great difference, is much greater decision process for male sojourners. These have major implications key stakeholders such a...