Consumer Behavior on Social Media: A Thematic Exploration and an Agenda for Future Inquiry
作者： Alberto Lopez , Raquel Castaño
DOI: 10.1007/978-3-319-94613-9_17
关键词:
摘要: In the past decade, social media use has dramatically expanded. According to recent estimations, by 2017 almost half of worldwide population at least one account. Recently, researchers have started explore how consumers behave in this new digital environment and that behavior is different from physical world. This chapter reviews organizes academic literature on topic. Authors then propose an integrative model describes helps explain interact with brands media. Five themes are identified as main consumer factors environments: (1) motivators (2) de-motivators for follow media, (3) interactions (4) effects following (5) interpersonal relationships important contextual element. Finally, authors suggest areas greatest potential future exploration.
springer.com
sci-hub.se 参考文章(104)
Silvia Bellezza, Neeru Paharia, Anat Keinan, Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol Journal of Consumer Research. ,vol. 44, pp. 71- 72 ,(2016) , 10.1093/JCR/UCW076
Simon Hudson, Li Huang, Martin S Roth, Thomas J Madden, None, The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors International Journal of Research in Marketing. ,vol. 33, pp. 27- 41 ,(2016) , 10.1016/J.IJRESMAR.2015.06.004
Marie-Odile Richard, Mohammad Reza Habibi, Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture Journal of Business Research. ,vol. 69, pp. 1103- 1119 ,(2016) , 10.1016/J.JBUSRES.2015.08.026
Arun Sharma, Jagdish N. Sheth, Web-based marketing: The coming revolution in marketing thought and strategy Journal of Business Research. ,vol. 57, pp. 696- 702 ,(2004) , 10.1016/S0148-2963(02)00350-8
Kristina Heinonen, Consumer activity in social media: Managerial approaches to consumers' social media behavior Journal of Consumer Behaviour. ,vol. 10, pp. 356- 364 ,(2011) , 10.1002/CB.376
Alicia de la Peña, Claudia Quintanilla, Share, like and achieve: the power of Facebook to reach health-related goals International Journal of Consumer Studies. ,vol. 39, pp. 495- 505 ,(2015) , 10.1111/IJCS.12224
Min-Sook Park, Jong-Kuk Shin, Yong Ju, A Taxonomy of Social Networking Site Users: Social Surveillance and Self-surveillance Perspective Psychology & Marketing. ,vol. 32, pp. 601- 610 ,(2015) , 10.1002/MAR.20803
Jonas Colliander, Micael Dahlén, Erik Modig, Twitter for two: investigating the effects of dialogue with customers in social media International Journal of Advertising. ,vol. 34, pp. 181- 194 ,(2015) , 10.1080/02650487.2014.996197
Alexander J. Kull, Timothy B. Heath, You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility International Journal of Research in Marketing. ,vol. 33, pp. 78- 92 ,(2016) , 10.1016/J.IJRESMAR.2015.04.005
Hyesun Hwang, Kee-Ok Kim, Social media as a tool for social movements: the effect of social media use and social capital on intention to participate in social movements International Journal of Consumer Studies. ,vol. 39, pp. 478- 488 ,(2015) , 10.1111/IJCS.12221