作者: Sabine Gebert Persson , Lars-Gunnar Mattsson , Christina Öberg
关键词:
摘要: Purpose – Recently, increased interest has been devoted to discuss theory development in relation business-to-business (B2B) marketing. The purpose of this paper is explore these thoughts through describing and analyzing research on the internationalization firms from an Industrial Marketing Purchasing (IMP) perspective. authors ask: what extent have studies resulted a internationalization? Design/methodology/approach conceptual frames by means definitions, domains, relations variables predictions. It looks into based IMP-inspired network perspective see theories internationalization. Findings While there substantial efforts theorizing related IMP-based studies, not yet theory. Research limitations/implications In one phenomenon w...