Has research on the internationalization of firms from an IMP perspective resulted in a theory of internationalization

作者: Sabine Gebert Persson , Lars-Gunnar Mattsson , Christina Öberg

DOI: 10.1108/IMP-04-2015-0014

关键词:

摘要: Purpose – Recently, increased interest has been devoted to discuss theory development in relation business-to-business (B2B) marketing. The purpose of this paper is explore these thoughts through describing and analyzing research on the internationalization firms from an Industrial Marketing Purchasing (IMP) perspective. authors ask: what extent have studies resulted a internationalization? Design/methodology/approach conceptual frames by means definitions, domains, relations variables predictions. It looks into based IMP-inspired network perspective see theories internationalization. Findings While there substantial efforts theorizing related IMP-based studies, not yet theory. Research limitations/implications In one phenomenon w...

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