Balancing vertical integration and strategic outsourcing: effects on product portfolio, product success, and firm performance

摘要: Most prior research has focused on vertical integration or strategic outsourcing in isolation to examine their effects important performance outcomes. In contrast, we focus the simultaneous pursuit of and outsourcing. Our baseline proposition is that balancing taper enriches a firm's product portfolio success, turn contributes competitive advantage thus overall firm performance. We derive set detailed hypotheses, test them unique fine-grained panel longitudinal data documenting over 3,500 introductions global microcomputer industry. The results provide strong support for notion carefully when organizing innovation helps firms achieve superior Copyright © 2006 John Wiley & Sons, Ltd.