オリンピックの理念と企業の社会的責任(CSR) : 2012年ロンドン・オリンピック「ダウ・ケミカル」スポンサーシップに対する抗議運動を事例に
作者： 卓二 木村
关键词:
摘要:
sci-hub.st 参考文章(12)
Garry Whannel, Alan Tomlinson, Five Ring Circus: Money, Power, and Politics at the Olympic Games ,(1984)
John Elkington, Cannibals with Forks: The Triple Bottom Line of 21st Century Business ,(1998)
Russell Abratt, Brian C Clayton, Leyland F Pitt, None, Corporate Objectives in Sports Sponsorship International Journal of Advertising. ,vol. 6, pp. 299- 312 ,(1987) , 10.1080/02650487.1987.11107030
Andrew Crane, Marketing, Morality and the Natural Environment ,(2001)
Scott G. Martyn, Stephen R. Wenn, Robert K. Barney, Selling the five rings : the international olympic committee and the rise of olympic commercialism University of Utah Press. ,(2004)
Björn Walliser, An international review of sponsorship research: extension and update International Journal of Advertising. ,vol. 22, pp. 5- 40 ,(2003) , 10.1080/02650487.2003.11072838
Hart Cantelon, Michael Letters, THE MAKING OF THE IOC ENVIRONMENTAL POLICY AS THE THIRD DIMENSION OF THE OLYMPIC MOVEMENT International Review for the Sociology of Sport. ,vol. 35, pp. 294- 308 ,(2000) , 10.1177/101269000035003004
Archie B. Carroll, The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders Business Horizons. ,vol. 34, pp. 39- 48 ,(1991) , 10.1016/0007-6813(91)90005-G
Tony Meenaghan, David Shipley, Media effect in commercial sponsorship European Journal of Marketing. ,vol. 33, pp. 328- 348 ,(1999) , 10.1108/03090569910253170
Subhabrata Bobby Banerjee, Corporate Social Responsibility: The Good, the Bad and the Ugly ,(2008)