Oil absorptive fiber granules – a new product for Södra? Industry and market analysis of the Swedish absorbent market

摘要: Oil is a necessity for today's society in the modern world. Due to operational activities it sometimes occurs accidents involving oil spills. There are many sanitation methods that are used combat spill and most suitable method depends on situation. Absorbents which used target small spills through absorption of oil. Sodra, wood-processing company, currently developing an organic absorbent from paper pulp. Sodra wants examine Swedish absorbent market regarding its competitors, customers potential. The investigation of provides foundation for decision making process if product suited further development. In the thesis, A SWOT analysis as framework order show comprehensive overview both important related factors. The environmental effects Sodras its competitor's products have been included the SWOT thesis. qualitative methodology consisting interviews was conducted gather sufficient data analysis. conclusions from findings could be summarized following: The mature consists different segments. The situated all over Sweden they do not purchase large volumes of absorbents. competitors industry very similar size and them turnover ranging 1-3 MSEK/year employees. The absorbent could part business since very lucrative mainly with low usage absorbents. It be possible produce absorbents occasional campaigns and/or emergency situations and the surplus stored long time.