Social networks games configured to elicit market research data as part of game play

摘要: Techniques are described for conducting market research via interactive game play mechanics. A platform may allow a sponsor to create and publish online games which can identify latent consumer sentiment (and other data), while simultaneously providing an entertaining engaging experience the participants. The be tailored such that elements of elicit responses from participants reveal desired data, e.g., product awareness, sentiment, brand preferences, loyalty, trends in awareness etc. Providing provides element situational distraction, leading more authentic as well greater participation rates.