An empirical study on effects of electronic word-of-mouth and Internet risk avoidance on purchase intention: from the perspective of big data
作者： Yu-Hsi Yuan , Sheng-Hao Tsao , Jiin-Tian Chyou , Sang-Bing Tsai
DOI: 10.1007/S00500-019-04300-Z
关键词:
摘要: … correlated with consumers’ purchase intention, and eWOM had higher predictive power than Internet risk … Qualitative studies refer to text-based research on the effects of WOM on …
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sci-hub.se 参考文章(105)
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