作者: Jarol B. Manheim
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摘要: Contents: Preface. Introduction. From Ann Arbor, With Love. The State of the Unions. Learning Curve. Corporate Campaign Comes Age. Nonlabor-Based Anticorporate Campaigns. Look for Union Label. Attack "Tree-Huggers." Campaigning by Book. Codes West. Money Talks... ...and Customers Walk. Tools Capitalism. Branches Out. Telling Public What It Thinks. Weaving a Web, Worldwide. Back to Future. Appendices: Union-Initiated and Other Labor-Based Campaigns, 1974-1999. Campaigns Launched Nonlabor Entities, 1989-1999.