Impact of information intervention on travel mode choice of urban residents with different goal frames: A controlled trial in Xuzhou, China

摘要: In order to assess the degree which specific groups will adapt their travel behaviors after certain intervention, this study utilized a cluster analysis discuss three segments’ distinct goal frames, social-demographic properties, modes, and habitat, then carried out an information intervention controlled trial discover modal split shifts. The results indicate that have consistent impacts on mode choice by clusters. This consistency is embodied in simultaneous significant increase times green modes (walking, non-powered bicycle, or bus) small but non-significant effects reducing car use distinctness of more effective influence subjects with gain frames because all greatly improved. Subjects hedonic frame are least sensitive information, only being bicycle. research also addressed “attitude-behavior gap”, weather impacts, goal-oriented prompts. findings suggest policy interventions should be designed improve public transit features, especially bicycle system, rather than constrain use, tailored policies targeted different frames.