Immersion Versus Transcendence How Pictures and Words Impact Evaluative Associations Assessed by the Implicit Association Test

摘要: Research indicates that words activate high-level construal (processing highlights central, goal-relevant features of events) whereas pictures low-level idiosyncratic, peripheral features). We examine how these differences between and impact evaluative associations. has demonstrated relative to promotes associations enhance self-control, promoting link smaller proximal rewards (temptations) with negativity larger-distal (goals) positivity. Examining dieting as a self-control conflict, we find promote sensitivity dimension stimuli (i.e., health) while temptation-relevant taste) among those concerned in single-category implicit association test (SC-IAT). An additional study finds changing the presentation format IAT from t...