Theory and method in research on audience motives
作者： Austin S. Babrow
DOI: 10.1080/08838158809386717
关键词:
摘要: This essay reviews several conceptions of audience motives and offers an inte‐grative perspective based on the idea that exposure are rooted in interpretive structures or frameworks. The integrative identifies features content structure frameworks relevant to nature mass communication experience self‐reflection self‐report motives. also discusses issues measurement analysis self‐reported
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