Voluntary citizen participation in carbon allowance markets: the role of norm-based motivation

摘要: The results from a semi-experimental study of Swedish students’ stated willingness to purchase emission allowances for carbon dioxide are presented. Drawing heavily on recent developments in the literature integrating norm-motivated behaviour into neoclassical consumer theory, it is assumed that individuals have preference maintaining self-image as responsible (and thus norm-compliant) person. indicate determined by both price and presence norms: those who feel personally contributing reducing climate damages also appear more inclined buy allowances. empirical findings consistent with notion person's beliefs about others’ imply improvements their own ultimately behavioural change. This suggests information campaigns attempt influence intentions could promote ‘green’ consumer...