Beyond Mobile: People, Communications and Marketing in a Mobilized World

摘要: Introduction PART I: THE CONTEXT What is the Mobile Marketplace really about ? The Topography of Mobility, Information and Marketing Humans as Creatures II: CONDITIONS, DRIVING FORCES AND TRENDS Technology, People, Institutions Economy Technology People Economics New Logic III: ARENA Players in Digression: Future Marketplace, according to Users Experts IV: TOMORROW'S MOBILE MARKETPLACE 2007 Four Pictures Tomorrows