The hidden dragons.

摘要: Most multinational corporations are fascinated with China. Carried away by the number of potential customers and relatively cheap labor, firms seeking a presence in China have traditionally focused on selling products, setting up manufacturing facilities, or both. But they've ignored an important development: emergence Chinese as powerful rivals--in also global market. In this article, Ming Zeng Peter Williamson describe how companies like Haier, Legend, Pearl River Piano quietly managed to grab market share from older, bigger, financially stronger rivals Asia, Europe, United States. Global managers tend offer usual explanations for why don't pose threat: They aren't big enough profitable compete overseas, say, these primarily state-owned ill-financed ill-equipped competition. As government's policies about private ownership changed forbidding practice encouraging it, new breed evolved. The authors outline four types hybrid that simultaneously tackling China's national champions using their advantages domestic leaders build brands. dedicated exporters entering foreign markets strength economies scale. competitive networks taken world bringing together small, specialized operate close proximity. And technology upstarts innovations developed government-owned research institutes enter emerging sectors such biotechnology. identify budding multinationals, analyze strategies, evaluate weaknesses.