Cohesion of RBV and Industry View for Competitive Positioning

作者: Christof Gellweiler

DOI: 10.5937/STRAMAN1802003G

关键词:

摘要: The discussion on competitive advantage started about half a century ago but foundational theories still lack connectivity. resource-based view (RBV) concentrates concepts internal to firm and disregards the world outside, whereas industry neglects antecedents consequences. This review paper examines complementation of leading endogenous exogenous competitiveness combines most influential resources industrial forces complementary picture for strategic positioning. Seminal works from Edith Penrose Michael Porter as well subsequent research have been investigated connectivity togetherness. Inside-out constructs capabilities must match outside-in markets in order achieve advantage. article includes conceptual discussions resources, capabilities, assets. Resources combine that are qualified services value chain activities. can be acquired markets, while developed within organizations.

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