Achieving tourist loyalty through destination personality, satisfaction, and identification

摘要: The general marketing literature suggests that brand personality, satisfaction, and customer identification with the are important drivers of consumer behavior in several contexts. Yet, lacks studies on these constructs' role tourist behavior. In an endeavor to overcome this research deficit, study explores interrelationships among destination tourist–destination identification, extent which they influencing positive word-of-mouth revisit intentions. employs structural equation modeling analyze data from 490 Taiwanese consumers reporting their most recently visited tourism destinations. Findings indicate (1) personality promotes word-of-mouth, intentions; (2) satisfaction encourages word-of-mouth; (3) enhances paper provides theoretical managerial implications.