Evaluative meaning words as reinforcing stimuli
作者： Judson R. Finley , Arthur W. Staats
DOI: 10.1016/S0022-5371(67)80094-X
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摘要: An experiment was conducted to test the possibility that evaluative (affective) meaning words will serve as reinforcing stimuli. Words previously rated by other Ss having either positive, neutral, or negative were presented contingent upon a motor response. Response-contingent positive strengthened response, decreased strength of and neutral had an intermediate effect.
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