Impact of the graphic Canadian warning labels on adult smoking behaviour

摘要: Objective: To assess the impact of graphic Canadian cigarette warning labels on current adult smokers. Design: A random-digit-dial telephone survey was conducted with 616 smokers in south western Ontario, Canada October/November 2001, three month follow up. Main outcome measures: Smoking behaviour (quitting, quit attempts, and reduced smoking), intentions to quit, salience labels. Results: Virtually all (91%) reported having read demonstrated a thorough knowledge their content. strong positive relation observed between measure cognitive processing—the extent which reading, thinking about, discussing new labels—and smokers’ (odds ratio (OR) 1.11, 95% confidence interval (CI) 1.07 1.16; p Conclusions: Graphic serve as an effective population based smoking cessation intervention. The findings add growing literature health warnings provide support for effectiveness Canada’s tobacco labelling policy.