The relationship between daily and vacation activities

摘要: Abstract The purpose of this research was to build upon existing literature in recreation involvement and loyalty investigate the relationship between vacation daily activities. results support hypothesis that more individuals are involved an activity a setting, they tend participate same while on vacation. segmentation tree analysis shows not all activities “created equally,” since some obtain higher level attachment than others. Three classifications association established: positive, nondescript, negative. Implications for destination planning marketing as well future directions discussed.