作者: M. Joseph Sirgy
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摘要: The main thesis guiding the conceptual development of our corporate performance measurement model is that business success – defined as long-term survival and growth determined by relationship quality (1) among various organizational departments (internal stakeholders), (2) between internal external stakeholders, (3) distal stakeholders. Relationship stakeholders conceptualized operationalized in terms service quality. company goodwill. Thus, manufacturing firms can be measured a survey representatives internal, external, Corporate strategies developed direct function strengths weaknesses uncovered measurement.