Affect versus evaluation in the structure of attitudes

摘要: Abstract A distinction is made between affect and evaluation in the structure of attitudes. Affect refers to emotional responses feelings engendered by an attitude object. Evaluation thoughts, beliefs, judgments about In Study 1, multiple measures were collected six domains. Estimates disattenuated correlation varied from .25 .89, supporting discriminant validity distinction. both correlated with a global measure attitude, even when effects one partialled other. 2 focused on domain blood donation. The was .52. Affect, but not evaluation, independent mood. Self-reported behaviors relating donation more strongly related than evaluation. However, relationship behavior diminished increasing experience donating blood. These results have important implications for theories structure, techniques measurement, studies change attitude-behavior relationship.