A study in successful exporting

作者: M.T. Cunningham , R.I. Spiegel

DOI: 10.1108/EUM0000000005176

关键词:

摘要: Examines the export activities of a sample companies which have won Queen's Award to Industry for achievement. Looks at those criteria employed in order achieve success. States that not all practised criteria, with majority using only two. Concludes historical background and tradition an organization, together attitudes its senior management, are most significant factors determining level

参考文章(1)
D. A. Tookey, FACTORS ASSOCIATED WITH SUCCESS IN EXPORTING Journal of Management Studies. ,vol. 1, pp. 48- 66 ,(1964) , 10.1111/J.1467-6486.1964.TB00122.X