Perceived risk: an experimental investigation of consumer behavior when buying wine
作者： J. François Outreville , Jean Desrochers
DOI: 10.1002/CB.1593
关键词:
摘要: … The impact of perceived risk and character on the willingness to buy and to pay for a bottle is analyzed and show that price habits and perceived risk are the main factors affecting the …
sci-hub.se 参考文章(113)
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