System and method for interactive advertising

作者: Armando Paul Stettner

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摘要: An advertising service presents an interactive advertisement to a customer (152), such as via television commercial (402). If (152) indicates interest in the advertised product by responding advertisement, then merchant (122), and automatically connects (122) (or triggers connection of (152)). The may be identified extracting identification number, address, or other identifying information associated with client terminal (154) that used respond advertisement. Correlation performed database lookup match information. Thereafter, can notified contact fulfill customer's response personalized manner.