Developing a Value Chain for Fashion Retailers: Activities for Competitiveness
作者： Julie McColl , Christopher Moore
DOI: 10.1007/978-3-658-00717-1_3
关键词:
摘要: It is recognised within the branding literature that strategic and operational activities associated with development portrayal of fashion retailer brand are essential to creating value maintaining its competitiveness. The literature, however, fragmented building rarely considered as a coherent process. These proposed this paper be creation for retailing companies. A model chain activity retailers, based upon Porter’s chain, has been developed. theoretical concepts drawn from literature. For future research, empirical studies may consider application in sector.
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