The elicitation capabilities of qualitative projective techniques in political brand image research
作者： Christopher Pich , Guja Armannsdottir , Dianne Dean
关键词:
摘要: There is a paucity of research that outlines how to understand the image political brands. Responding this identified gap in literature, seeks demonstrate elicitation...
core.ac.uk
sagepub.com
mrs.org.uk 参考文章(73)
Zhang Mengxia, Impact of Brand Personality on PALI: A Comparative Research between Two Different Brands International Management Review. ,vol. 3, pp. 36- ,(2007)
Călin Gurău, Nawel Ayadi, Political communication management Journal of Communication Management. ,vol. 15, pp. 5- 22 ,(2011) , 10.1108/13632541111105222
Elaine Ramsey, Patrick Ibbotson, Patrick McCole, Application of projective techniques in an e-business research context: a response to `Projective techniques in market research - valueless subjectivity or insightful reality?' International Journal of Market Research. ,vol. 48, pp. 551- 573 ,(2006) , 10.1177/147078530604800506
Dominic Wring, Focus group follies? Qualitative research and British Labour Party strategy Journal of Political Marketing. ,vol. 5, pp. 71- 97 ,(2007) , 10.1300/J199V05N04_04
Anouk Hofstede, Joris van Hoof, Natascha Walenberg, Menno de Jong, Projective techniques for brand image research. Two personification-based methods explored Qualitative Market Research: An International Journal. ,vol. 10, pp. 300- 309 ,(2007) , 10.1108/13522750710754326
Caroline Porr, Maria Mayan, Guendalina Graffigna, Sarah Wall, Edgar Ramos Vieira, The Evocative Power of Projective Techniques for the Elicitation of Meaning The International Journal of Qualitative Methods. ,vol. 10, pp. 30- 41 ,(2011) , 10.1177/160940691101000103
Norman Peng, Chris Hackley, Are voters, consumers?: A qualitative exploration of the voter-consumer analogy in political marketing Qualitative Market Research: An International Journal. ,vol. 12, pp. 171- 186 ,(2009) , 10.1108/13522750910948770
Alan Branthwaite, Investigating the power of imagery in marketing communication: evidence‐based techniques Qualitative Market Research: An International Journal. ,vol. 5, pp. 164- 171 ,(2002) , 10.1108/13522750210432977
Clive Roland Boddy, From brand image research to teaching assessment: using a projective technique borrowed from marketing research to aid an understanding of teaching effectiveness Quality Assurance in Education. ,vol. 12, pp. 94- 105 ,(2004) , 10.1108/09684880410536468
Elaine Ramsey, Patrick Ibbotson, Jim Bell, Brendan Gray, A projectives perspective of international “e”‐services Qualitative Market Research: An International Journal. ,vol. 7, pp. 34- 47 ,(2004) , 10.1108/13522750410512868