Optimising franchise relationships in the restaurant industry: choice or chance?

摘要: This paper is based on a study into franchise relationships in the Australian restaurant industry. A model of franchisee buying behaviour developed, depicting sequence events which occur purchase and operation franchised small business. The are tested with data obtained from nine companies 127 their owner-managers. objectives were to identify characteristics franchisors franchisees contribute satisfaction purchasing operating outlet, consequences this level so that its importance relationship can be evaluated.