ANALISIS KINERJA PEMASARAN MELALUI KEBERHASILAN IMPLEMENTASI SISTEM ENTERPRISE RESOURCE PLANNING (ERP) PADA UMKM DI SEMARANG

摘要: Number of Micro, Small and Medium Enterprises in Semarang has increased each year. However, an increasing that number are not able to show increase marketing performance. In fact, technology is always develop. Development makes people want get the fast service. This condition makes  should think creatively meet needs people. Use Enterprise Resource Planning (ERP) system effective method provide service needs. a software integrates all business functions enterprise. study aimed determine effect implementation improving performance Semarang. Results this research proved improved  can be done throuhg 6 processes. But, most influential process developing by implementing which  supported choosing accuracy selection hardware. These things main factor gaining best result.