Doing Research Projects in Marketing, Management and Consumer Research

摘要: 1. The Aims and Scope of this Book 2. Research Project Process: Choosing the Topic 3. 'Writing up' 4. Gathering Qualitative Data for Interpretation 5. Introducing Interpretive Perspectives 6. Phenomenology/Existentialism 7. Ethnography 8. Critical Discourse Analysis 9. Semiotics 10. Literary Theory Narrative Analysis: Feminism Gender Studies: Postmodernism Poststructuralism