THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON SMALL AND MEDIUM ENTERPRISES PERFORMANCE
作者： Mohd Fauzi Kamarudin Siti Hajar Mohamad , Norfaridatul Akmaliah Othman , Juhaini Jabar , Izaidin Abdul Majid , None
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摘要: The customer relationship management (CRM) is getting more and a key strategy for large small companies. In particular, medium enterprise (SMEs) have to implement CRM practices into their business operations in order strategize on establishing high performance valueadded technical innovative capabilities, competitive advantages over rivals. aim of this research examine the motives which Malaysia’s SMEs adapt elements with particular reference whether has impact organizational performance. This proposed conceptual model organizations highlight importance practicing relationship. then enables several empirically testable propositions that are relevant develop survey instrument study.
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