Food and grocery supply chains: a reappraisal of ECR performance

摘要: Purpose – The paper aims to reappraise efficient consumer response (ECR) in the grocery and food industry determine whether financial operating performance improves with ECR adoption.Design/methodology/approach uses a time‐series multiple regression model. methodology overcomes historical shortcomings supply chain management research related small sample size, one‐tier investigation, short‐longitudinal focus.Findings adoption has beneficial impacts for both operational performance.Research limitations/implications Two limitations exist. First, determining actual time of implementation strategies by firms is extremely difficult. method used classify as adopters this believed be sound unbiased, but errors may Second, analysis does not account differences level ECR. For simplicity, binary variable disting...