Persona Rights in Young People’s Labour of Online Cultural Production: Implications for New Media Policy

摘要: This thesis rests on the argument that social internet as a commercial space is basically subtended by appropriation of user labour, in form what has come to be called “user-generated content” or UGC. Especially it seems for younger people engaged labour UGC, online content creation also inculcates them into an economy creative labour. As kind apprenticeship more formal industry careers, UGC creates value both platforms and users’ development branded identity. Identity work – which this investigation mainly entails negotiating dimensions age gender (and lesser extent, class, race ability) constitutes integral part individual careers well platforms, but broader civic reverberations cultural production. Networked production sociality are becoming central conceptions contemporary citizenship alongside those economic agency. To end, imperatives tend determine persona rights online, namely around privacy intellectual property, demand re-evaluation light practice. Legislative protections Canadians’ currently under debate, regulation faces number challenges thus should accompanied other strategies bolstering people’s online. Ultimately, seeks enumerate recommendations policymaking property environments, suggest ways young retain their while engaging production. The research questions guiding follow from its goal re-evaluating point view such, overarching question asks, how might new media policy approach issue protect rights? invites answer policymakers, structural constraints top-down protective mechanism requires alternative modes addressing issues bottom-up, instance literacy initiatives participatory technology design. These conclusions stem project’s overview scholarly work, analysis four case studies illustrate some activities experiences users early-20s, who deeply