The Export of Meaning: Cross-Cultural Readings of Dallas

摘要: Is there really a global village out there? It may be true that the whole world is watching Dallas and Dynasty, but everyone seeing same story? fashionable worry among academics, critics politicians American hit programs are agents of cultural imperialism. Until now, however, nobody has known what message, if any, viewer actually getting critical capabilities he or she commands. In this book, Katz Liebes analyze conversations about groups families friends in six different sub-cultures Israel (where program was an all-time best-seller), Japan it rejected), U.S. (the original target audience). The authors propose process negotiation between these quintessentially stories viewers bring to them: their life experiences, "texts" culture, expectations from genre family drama. A study negotiations leads typology "readings" ranging those connect characters with reality find pleasure way puzzle put together. Concluding television possess considerably more ability than they often given credit for, fascinating will interest wide range students academics communications, anthropology, literature, semiotics, sociology, education.