It's not raining men: a mixed-methods study investigating methods of improving male recruitment to health behaviour research.

摘要: Although gender is an important determinant of health behaviour with males less likely to perform health-protective behaviours, samples in research are heavily biased towards females. This study investigated the use online social network, Facebook, to reach and recruit inactive a team-based, social, gamified physical activity randomised controlled trial. Methodological techniques included narrative literature review, survey (n = 34) who rated advertisement images text captions on scales 1–10, trial Facebook-delivered recruitment campaigns. Advertisement effectiveness was measured by cost-per-click website, number expressions interest, enrolments from males. Survey results showed that vibrant men exercising accompanied concise (< 35 words) were most effective. An advertising campaign incorporating these components achieved $0.60, 80% n = 50 interest being from men, marked improvement baseline campaigns which only 11% men. Despite this, recruited through targeted failed enrol into study, primarily due reluctance invite friends join their team. alternative strategy encouraging females boosted male participation 18% sample at 29% phase. Evidence-based approaches can improve Facebook outcomes, however, there complex barriers hindering studies that may necessitate multi-faceted strategies including involvement family friends.