Use of elements of semiotic language in tourism marketing
作者： Michal Kolcun , Sebastian Kot , Iwona Grabara
DOI: 10.18052/WWW.SCIPRESS.COM/ILSHS.26.1
关键词:
摘要: Tourism marketing has developed a semiotic tourism language to promote and introduce touristic destinations, that is sometimes even called language, which uses signs images define destinations or describe the expectations we may have in various locations. The correct use of markers by industry represent difference between dreamlike holiday nightmare, when there’s no account regional characteristics, social cultural, chosen target segment.
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