摘要: … show that in-app ads differ from inbrowser ads in multiple ways—in-app advertising employs … targeting but more location-based targeting, and it shows more entertainment-related ads. …
Prashanth Mohan, Suman Nath, Oriana Riva, Prefetching mobile adsProceedings of the 8th ACM European Conference on Computer Systems - EuroSys '13. pp. 267- 280 ,(2013) , 10.1145/2465351.2465378