A means-end analysis of brand persuasion through advertising
作者： Thomas J. Reynolds , Charles E. Gengler , Daniel J. Howard
DOI: 10.1016/0167-8116(95)00025-W
关键词:
摘要: … This study examines the explanation of brand persuasion through … the explanation of brand persuasion. Support is also obtained for the prediction that the effect on brand persuasion of …
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sci-hub.se 参考文章(27)
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