The Behaviour of Tourism Market Participants in the Context of the Development of Ecotourism

摘要: This article considers the influence of ecotourism, a fast-developing form tourism, on an important area in functioning tourism market, which is behaviour its participants. The aim to present way developing concept and principles ecotourism can affect consumers (tourists) activity tour operators (providers services). authors propose unique research approach consist addressing both expectations part tourists as well those related business targets industry. presents conceptual framework outlines methodical be useful for future research. Twelve types regarding were distinguished, followed by description character possible each them. In this also outline new managing (including market relations), taking into consideration growing popularity importance ecotourism.